If Singh and Joshi were able to establish themselves as freelancers, 22-year-old Kavin Kumar landed a job as a lens creator in the Bengaluru-based firm Alive Now, an official lens creation partner for Snap, Facebook and Instagram.
He has built his network and can strike out on his own, if he so desires. While he is not one of the official lens creators, Joshi has a public profile on Snapchat. “So, I am a medical student during the week and part time lens creator over the weekend,” says Joshi, who is preparing for his final year exams that started on March 1. This does not include projects he has worked for smaller brands, for which he said, pricing is flexible based on their needs.
Over the last one year Joshi has earned Rs 2.5 lakh in major projects, while working merely on weekends. I had them prepared as lenses and shot using the camera Lens Studio supports,” he explained. “They did not even spend on lighting and other backdrops. Joshi, 22, has also worked with a production house overseas for a short film. This includes an Indian edtech firm, an Indian Super League team and entertainment studios that commission him to make lenses. As his lenses became popular, Joshi was able to work with some of the popular brands on their marketing campaigns. At that time, Joshi recounted, there was hardly anyone practicing this art.īeing a medicine student, he has taught himself programming languages such as Javascript, familiarizing himself with usage of machine learning to create complex lenses. In the case of Gujarat native Neel Joshi, a final year student in medicine, his interest in coding made him explore AR lens creation back in 2018. However, freelance lens creators estimate that one can command anywhere between $500-1000 per lens, and depending on the complexity, it can go as high as $2000-3000 per lens. “I am earning enough pocket money through lens making,” Singh said, laughing, without disclosing the amount. Last month, an Indian company licensed five of Singh’s lenses by paying a premium For instance over the last few months, Singh was commissioned by a few Indian firms to make AR lenses as part of a brand marketing campaign. The badge of an official lens creator does attract brands. Snap Inc, parent company of Snapchat, has just eight official lens creators in India and South Asian region and Singh is one of them. Unlocking opportunities in Metal and Mining.Life Insurance Made Simple Pharma Industry Conclave.
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